To celebrate the ID of Braun and their new product series, ARTUS developed the launching media campaign: Shave Forward. In collaboration with the Marmalade and director Omid Aghdami we therefore produced portraits of four inspiring characters to tell their story and to show how each one celebrates individuality as part of everyday male life and how they strive for new ways to distinguish themselves boldly and confidently from other generations.

As the Art Director on agency side I was responsible for the visual concept and media strategy, as well as supervising the production on set and post production. The drive and passion the whole team including the talents put into this project was very uninque and it turned out to be a very special project for everyone involved.