It was originally developed by ARTUS Interactive for Henkell Sektkelterei Group, a German producer of sparkling wine and spirits based in Wiesbaden, to give their strong brands, including Wodka Gorbatschow, Batida de Coco and Henkell Sekt, a recipe platform to shine. Now it hosts over 1250 cocktail recipes, created by the cocktails.de community.

In 2020, ARTUS was asked to redevelop the branding and to give the platform a technical update as well as a design facelift to get the web experience to the next level.

As UI/UX Lead Designer I was responsible for developing a modern look & feel of the brand, as well as leading the improvement of the over all user experience through an overworked user journey and interface design refresh. After intensive research our main focus was set on optimizing the browsing experience on mobile devices, giving users easy access to their favorite cocktails through an inspiring user journey.

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